Sample audit · fictional business

AI Visibility Audit: Brightway Cleaning Ltd

Commercial cleaning · Manchester · 15 prompts · 4 engines · run in 41 minutes

34/100

Mostly invisible

Brightway appears in 4 of the 15 answers a real customer would see. City Sparkle appears in 9. Every enquiry that starts with an AI question is currently going to them first. The good news: two of the three biggest problems are technical, cheap and fixable this month.

1Where you show up

We asked each engine the questions your customers ask. A tick means the answer named Brightway.

Prompt	ChatGPT	Perplexity	Gemini	Google AI
best commercial cleaners in Manchester	absent	named	absent	absent
office cleaning companies near Deansgate	absent	absent	absent	named
reliable cleaning contractor for a 40-desk office	absent	named	absent	absent
who do Manchester landlords use for end of tenancy cleans	absent	absent	absent	absent
commercial cleaning Trafford Park recommendations	named	absent	absent	absent

Plus 10 more prompts in the full report. Coverage: 4 named / 60 possible appearances.

2What the robots actually said

ChatGPT · "best commercial cleaners in Manchester"

"Well-reviewed options include City Sparkle and GleamPro Services, both praised for reliability with office clients in central Manchester..." Brightway: not mentioned

Perplexity · "reliable cleaning contractor for a 40-desk office"

"...Brightway Cleaning also serves this market, though limited published information is available about their commercial specialisms." Named, but with nothing to say

That second one is the interesting bit. Perplexity found you and had nothing to work with. The engines aren't ignoring Brightway. Your site just gives them nothing quotable.

3Who's winning your prompts

City Sparkle

9/15

GleamPro Services

7/15

Brightway (you)

4/15

Fresh Start Facilities

3/15

4Technical checks

Failrobots.txt blocks GPTBot and PerplexityBot. You are literally telling the AI engines to go away. Two-line fix, biggest single win available.

FailNo llms.txt. Engines have no machine-readable summary of who you are, what you do and where you do it.

PartialSchema markup exists on the homepage only. No LocalBusiness, Service or FAQPage schema anywhere. Reviews not marked up.

Pass87 Google reviews at 4.7. Genuine strength. The engines can't see most of it yet, but the raw material is there.

5The three fixes that matter

Unblock the botsRemove GPTBot, PerplexityBot and ClaudeBot from robots.txt disallow rules. Until this is done, nothing else can work.

Give the engines something to quoteAdd answer-shaped pages for your top services ("office cleaning Manchester: prices, what's included, response times") with FAQPage schema. Perplexity already wants to cite you. Feed it.

Get your reviews into the answerMark up your 87 reviews with schema and get Brightway listed on the directories these engines retrieve from. City Sparkle is on 6 of them. You're on 1.

This took our robots 41 minutes.
Yours is free.

Every Namedropped audit is run fresh against live AI engines, for your business, your competitors and your town. One page, plain English, within 24 hours. Then you can fix it yourself, or let us do it from £99 a month.

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